Privacy Policy

Last updated: [insert date at launch] · Effective for apexprotect.org

Draft, not legal advice. This is a starting template covering the contact form, the 60-second audit tool, and site analytics. It has not been reviewed by an attorney. Apex’s own counsel should review and approve this policy before it goes live, particularly given that two forms and the audit tool are all collecting contact data.

Introduction

Apex Protection Solutions (“Apex,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us through apexprotect.org (the “Site”). This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices available to you.

Information We Collect

We collect information in the following ways:

Contact Form

When you submit our contact form, we collect:

First name and last name
Company or organization
Email address
Phone number
Service of interest
Location to be served
Any message or details you choose to share with us

60-Second Security Audit

When you take our security audit tool, we collect your responses to the audit questions and, if you choose to answer it, your response to the optional open-text question about what you’d change about your current security setup. If you choose to provide contact information in connection with the audit, we collect and use that information the same way we handle contact form submissions, described above.

Automatically Collected Information

Like most websites, we use tools that automatically collect certain information when you visit the Site, including your IP address, browser and device type, pages visited, time spent on the Site, referring website, and general location at the city or region level. This information is collected through cookies and similar tracking technologies, described in more detail below.

How We Use Your Information

To respond to your inquiries, provide quotes, and schedule consultations
To understand which of our services and industries you’re interested in, so we can route your inquiry appropriately
To improve our website, our services, and the security audit tool
To send you information you’ve requested, such as follow-up on a consultation request
To comply with legal obligations

We do not sell your personal information.

Cookies and Tracking Technologies

We use the following tools to understand how visitors use our Site:

Google Analytics (GA4): Helps us understand how visitors interact with the Site, including which pages are viewed and how visitors arrived at the Site. GA4 uses cookies to collect this information.
Meta Pixel: Helps us understand the effectiveness of our advertising and measure how visitors from Meta platforms (Facebook and Instagram) interact with the Site. The Meta Pixel also uses cookies.

You can opt out of most tracking by adjusting your browser’s cookie settings, using the Google Analytics opt-out browser add-on, or adjusting your ad preferences directly in your Meta account settings. Opting out of cookies may affect how some parts of the Site function.

Third Parties We Share Information With

We share information with the following categories of third parties, solely to operate and improve the Site and respond to your inquiries:

Google Analytics (GA4) — website analytics
Meta — advertising measurement via the Meta Pixel
Gravity Forms / WordPress — the platform that powers our website and processes form submissions
Our hosting provider — stores the Site and any data submitted through it

We do not share your information with third parties for their own independent marketing purposes.

Data Retention

We retain contact form submissions and audit responses for as long as reasonably necessary to respond to your inquiry and maintain our business records, after which they are deleted or anonymized. Analytics data is retained according to the default retention settings of Google Analytics and the Meta Pixel.

Your Choices

You may request that we update or delete the personal information you’ve provided to us by contacting us using the information below.
You may opt out of analytics and advertising cookies as described in the Cookies section above.
If you’ve requested marketing communications from us, you may unsubscribe at any time.

Children’s Privacy

The Site is not directed at children under 13, and we do not knowingly collect personal information from children under 13.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date above.

Contact Us

If you have questions about this Privacy Policy or how your information is handled, contact us at [email — TBC] or through our contact page.

Reminder: this page is a draft template and should be reviewed by Apex’s own counsel before publishing.